For Immediate Release
ASPIRETV HAS LAUNCHED NEW FREE AD SUPPORTED STREAMING TELEVISION CHANNEL ASPIRETV LIFE
ASPIRETV LIFE IS NOW LIVE ON THE ROKU CHANNEL AND KLOWDTV
ATLANTA – Feb. 8, 2022 – AspireTV, the premier Black culture and urban lifestyle entertainment brand from UP Entertainment, has launched AspireTV Life on The Roku Channel and KlowdTV with additional platforms to be announced soon. AspireTV Life is the first free ad supported streaming television (FAST) channel dedicated to sharing the experiences of the multicultural audience through cooking, fashion, travel, design and more.
AspireTV Life celebrates positive, authentic lifestyle content and portrays the reality and diversity of Black viewers and those moved by the culture. Series that will be available on the streaming channel include cooking series Butter & Brown and G. Garvin Live!, design series Unboxed with Nikki Chu, World Wide Nate and HBCU 101 among others. New content will be added on an ongoing basis.
“At AspireTV, we are committed to meeting our audience wherever they consume content,” said Melissa Ingram, senior vice president, multicultural networks and strategy, UP Entertainment. “Our research shows that Black viewers watch lifestyle series where they can see themselves and their culture authentically reflected on television. We’re thrilled to launch AspireTV Life to expand our programming offering and distribution platforms so a larger audience has access to diverse lifestyle content.”
About UP Entertainment
UP Entertainment, home to UPtv, AspireTV, UP Faith & Family and Cine Romántico, is the destination for positive entertainment for passionate and diverse audiences across the leading cable, satellite and streaming platforms. UPtv is the trusted network for adults seeking positive programming with relatable stories of love, laughter and relationships, through exclusive premiere movies, box-office hit films and beloved series. AspireTV is the premier network for Black culture and urban lifestyle programming featuring original productions in food, home and fashion. The streaming service UP Faith & Family is the leader in uplifting entertainment and includes exclusive access to original productions from the UP Entertainment family of brands. Additionally, UP Entertainment in partnership with PixL Dos, manages and distributes Cine Romántico, a free ad-supported streaming television (FAST) channel featuring the best of Hollywood TV romance movies in Spanish.
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Kristina Stafford Kelly